Most thirteen-year-olds in 2020 were figuring out Zoom school; I was figuring out the secondary designer market between remote learning classes. What started as an 8th-grade obsession with the wardrobes of Gossip Girl grew into an obsession with fashion preservation and archival fashion nostalgia. Today, XOXO, Poship Girl is the premier destination for screen accurate 2000's couture, having placed over 2,000 (no pun intended!) iconic pieces into the hands of a new generation of collectors. The platform has become a meeting point for collectors, stylists, and the kind of fashion people who still remember exactly what Blair Waldorf wore to a Season 2 party.

I've studied the machinery of the fashion industry to improve your shopping experience. Through high-level internships across PR, styling, social media, and merchandising, I’ve seen how brands actually operate behind the curtain: the showrooms, the press pulls, and the placement strategies that turn a dress into a moment.

That perspective informs everything I do. Whether I’m authenticating a vintage Valentino dress from a television archive or building a digital narrative for a client through my boutique PR agency Pitch & Tell, the goal is always the same: make the story as compelling as the clothes.

My work has been featured in People, Cosmopolitan, Glamour, Good Morning America, Page Six, The Daily Mail, and ABC News, and others. We've also been spotlighted & noticed by the very people whose wardrobes we sell, like in Sophia Bush's now-viral TikTok that reached 23 million+ views: VIEW HERE. All of Sophia's One Tree Hill Brooke Davis original outfits are from XOXO, Poship Girl.

Early 2000s television fashion exists in direct opposition to the disposable culture of modern retail. These pieces were never meant to disappear after a single season. Costume departments built wardrobes the way novelists build characters -- with intention, symbolism, and a sense of permanence.

When someone buys from our archives, they’re stepping into a cultural moment that already has mythology attached to it. An Instagram ad can sell a dress, but we all know a television moment makes it unforgettable.

Today, my work lives at the intersection of fashion history, media strategy, and storytelling.

The Disgraced Socialite: a Substack series of high-society satire written for girls who understand that fashion is never just fashion. It’s power, reputation, spectacle, and occasionally revenge.

Pitch & Tell PR: a boutique communications and digital strategy agency built for brands that want more than exposure. We live in an image-obsessed culture, and I understand how the lens works. From press strategy to social storytelling, and management, I help brands craft narratives that people actually pay attention to.