The Real Life Gossip Girl: Audrey Long

Audrey Long is the New York–based founder of XOXO, Poship Girl and Pitch and Tell, where fashion, media, and pop culture strategy collide.

At just 13 years old, during the height of the pandemic, Audrey began sourcing and selling designer pieces worn on iconic 2000s shows like Gossip Girl, The Vampire Diaries, Friends, and One Tree Hill. What began as a one-girl resale hustle quickly grew into a digital archive: part shop, part love letter to the closets that defined a generation.

From Blair’s sleepover chiffon to Serena’s downtown boots, Audrey curates each piece with intention, honoring the stories we still rewatch (and restyle). Her work has been featured in PEOPLE, Cosmopolitan, Glamour, and Elle, with screen-worn looks landing in the closets of superfans and celebrities — including Blake Lively and Sophia Bush. Truly a dream come true.

Now, she splits her time between running XOXO, Poship Girl, leading her PR and social agency Pitch and Tell, and writing cultural essays on the fashion that shaped us through SubStack.

Because for Audrey, fashion was never just fashion. It's art.

You know you love XOXO, Poship Girl.