Most thirteen-year-olds in 2020 were figuring out Zoom school; I was figuring out the secondary designer market between remote learning classes. What started as an 8th-grade obsession with the wardrobes of Gossip Girl grew into an obsession with fashion preservation and archival fashion nostalgia. Today, XOXO, Poship Girl is the premier destination for screen accurate 2000's couture, having placed over 2,000 (no pun intended!) iconic pieces into the hands of a new generation of collectors. The platform has become a meeting point for collectors, stylists, and the kind of fashion people who still remember exactly what Blair Waldorf wore to a Season 2 party.

Early 2000s television fashion exists in direct opposition to the disposable culture of modern retail. These pieces were never meant to disappear after a single season. Costume departments built wardrobes the way novelists build characters.

When someone buys from our archives, they’re stepping into a cultural moment that already has mythology attached to it. An Instagram ad can sell a dress, but we all know a television moment makes it unforgettable.